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Cultural Awareness


Mexico and Latin-America Seminar


Join us in a class that will open your eyes and kick-start your path to success on your relationship with Hispanics. You will become familiar with the nuances of dealing with Hispanics, will be aware of our cultural differences, and will learn how to be successful by leveraging the similarities that we all share.

The Cultural Awareness Seminar is a workshop that provides useful, critical information and prepares you for an effective business relationship with your Hispanic counterparts. In this evolving multi-cultural world being culturally aware is sometimes more important than speaking the language itself!  

Some of the topics covered in this seminar are:

  • Brief review of the historical and social evolution of Latin American and Anglo societies

  • Differences in values and beliefs

  • Effective communication, adapting your communication style

  • Time orientation - adjust your expectations!

  • The importance of relationships and how to develop them

  • How NOT to sabotage your business relationship

  • Individualism, teamwork & working habits

  • and much more!

     The class is fun, agile, and enriched with anecdotes and first-hand experiences. Highly recommended for people that deals with Hispanic customers or associates, or for those who are getting ready for a vacation overseas and want to enrich it by understanding better the Latin American culture.


Why take this course?

With Hispanics playing an increasingly important role in the business world - as customers, employees, coworkers or directors, it is essential to understand the way they think. Every day corporations are losing business opportunities because of poor communication and lack of understanding.

Although business operations around the world have become highly standardized, traditions, attitudes, and beliefs remain diverse. Filtered through your particular set of habits and assumptions, those variables get your interpretation and biases. Your perception (and theirs) may affect directly feelings, compromise objectivity, and ultimately hurt your business.

By understanding your own cultural background and world view, you will begin to appreciate entirely different perspectives and will understand the different approaches that Hispanics take to the same situation.

It is NOT our purpose to define who is right and who is wrong, but to give you essential insight to be successful. You will learn how Americans and Hispanics think, perceive themselves and perceive each other. You will understand what to do and what not to do and why. You will get the basic tools to be considered part of
"them" and make your relationship much more successful! 


What do our customers say about our Cultural Training?

"The Mexican Culture and Business Communication training were excellent and I gained so much knowledge and understanding of the Mexican and Latin culture. The classes were informative, interactive, interesting and fun and you make a great team. I have already begun using some of the tools that I learned as I work with my new International Inside Sales team and General Cable locations in Mexico and Spain. I am confident that I will be even more successful now in my business transactions"

Debbie Detherage
General Cable


“Spanish Booster designed and delivered a presentation called "Doing Business in Latin America" for one of our clients in Northern Kentucky. The presentation was for approximately 25 people in the company who were newly-assigned to business projects involving business in Mexico and several other Latin American countries. They gave an OUTSTANDING presentation. The audience members learned a great deal about how to build rapport and trust with their Latin American counterparts, along with a number of cultural "dos and don'ts." I would highly recommend them for any training or coaching related to doing business in Latin America. Spanish Booster can help you and your employees gain a much better understanding of communication preferences, business protocol, and etiquette, and a number of other "must haves" in terms of cultural learning. Too many Americans attempt to forge business relationships in other countries and don't take the time to learn how to do it correctly; this wastes time and money and can kill an important business deal. Do yourself and your organization a favor: If you are doing business in Latin America and haven't figured out the communication and etiquette pieces yet, get in touch with Spanish Booster and their team and save yourself time, money, and potential embarrassment.”

Anne Golden
Executive Coach & Intercultural Trainer,
Xavier University


Next Seminar
November 11, 2017

       7577 Central Parke Blvd
       Mason, OH 45040
       9am - 1pm

Cost: $200.00 per person.

Reserve your place.
Limited seats available!




Do you have questions regarding the program? We will be more than glad to answer your questions and discuss your needs.

Call us at 1-513-398-0645
or email us at cservice@spanishbooster.com



Myrna I. Pérez
CEO and Founder




Next Seminar
December 9th, 2017

       7577 Central Parke Blvd
       Mason, OH 45040
       9am - 1pm

Cost: $200.00 per person

Reserve your place.
Limited seats available!







Some Companies
that have
taken our Cultural Awareness course...