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Join us in a seminar that will open your eyes and kick-start your path to success in the Hispanic world!
You will become familiar with the nuances of dealing with Hispanics, aware of our cultural differences, and will learn how to be successful by leveraging the similarities that we share.

The Cultural Awareness Seminar is a workshop that provides useful, critical information and prepares you for an effective business relationship with your Hispanic counterparts. In this evolving multi-cultural world, being culturally aware is sometimes more important than speaking the language itself!
Why take this seminar?
Every day, corporations are losing business opportunities because of poor communication and a lack of understanding of the Hispanic population. With Hispanics playing an increasingly important role in the business world, -as customers, employees, co-workers, managers, and directors-, it is essential to understand the way Hispanics think and communicate.

Although business operations around the world have become highly standardized, traditions, attitudes, and beliefs remain diverse. Your perception (and theirs) may directly affect feelings, compromise objectivity, and ultimately hurt your business.

By understanding your cultural background and worldview, you will begin to appreciate entirely different perspectives and will understand the different approaches that Hispanics take to the same situation.

In our seminars, the audience learns about how to build rapport and trust with their Latin American counterparts, along with many cultural "do's and don'ts."  We can help you and your employees gain a much better understanding of communication preferences, business protocol, etiquette, and many other "must haves" in terms of cultural learning. You will learn how Americans and Hispanics think, perceive themselves, and perceive each other, will understand what to do, what not to do, and why, and will get the basic tools to be considered part of "them" and make your relationship much more successful.

The seminar is fun and enriched with anecdotes and first-hand experiences. The training is highly recommended for people that deal with Hispanic customers or are planning to expand into the Hispanic market, or for those with associates in Latin America.

Call us at 513-254-0687 or email us to discuss your unique needs, and book your seminar or private class.

Myrna I. Pérez
CEO and Founder

“Spanish Booster designed and delivered a presentation called "Doing Business in Latin America"  The audience members learned a great deal about how to build rapport and trust with their Latin American counterparts, along with a number of cultural "do's and dont's."  Do yourself and your organization a favor: If you are doing business in Latin America and haven't figured out the communication and etiquette pieces yet, get in touch with Spanish Booster and their team and save yourself time, money, and potential embarrassment.”

Anne Golden
Executive Coach & Intercultural Trainer 
Xavier University
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