UNDERSTANDING BETTER THE HISPANIC CULTURE
Join us in a seminar that will open your eyes and kick-start your path to success in the Hispanic world!
You will become familiar with the nuances of dealing with Hispanics and aware of our cultural differences. You will learn how to be successful by leveraging our similarities.
The Cultural Awareness Seminar is a workshop that provides practical, critical information and prepares you for an effective business relationship with your Hispanic counterparts. In this evolving multicultural world, being culturally aware is sometimes more important than speaking the language itself!
Why take this seminar?
Every day, corporations lose business opportunities because of poor communication and a lack of understanding of the Hispanic population. With Hispanics playing an increasingly important role in the business world—as customers, employees, co-workers, managers, and directors—it is essential to understand how Hispanics think and communicate.
Although business operations worldwide have become highly standardized, traditions, attitudes, and beliefs remain diverse. Your perception (and theirs) may directly affect feelings, compromise objectivity, and ultimately hurt your business.
Understanding your cultural background and worldview will allow you to appreciate entirely different perspectives. You will understand the various approaches that Hispanics take to the same situation.
In our seminars, the audience learns how to build rapport and trust with their Latin American counterparts, along with many cultural "do's and don'ts." We can help you and your employees better understand communication preferences, business protocol, etiquette, and many other "must haves" in terms of cultural learning. You will learn how Americans and Hispanics think, perceive themselves, and perceive each other, understand what to do, what not to do, and why, and get the essential tools to be considered part of "them" and make your relationship much more successful.
The seminar is fun and enriched with anecdotes and first-hand experiences. The training is highly recommended for people who deal with Hispanic customers, those planning to expand into the Hispanic market, or those with associates in Latin America.
Call us at 513-254-0687 or email us to discuss your unique needs, and book your seminar or private class.
Myrna I. Pérez
CEO and Founder
